Digital Marketing
One of the most effective ways of getting leads and new customers for your business is paid online advertising.
Facebook Ads and Google Ads are both excellent sources of revenue and new business if done right.
You can choose to run these ads yourself (I will teach you how), or we can run the ads for you.
Paid Ads Training
We provide a 2-day training course for you or for your chosen team members who will be responsible for running your online ads.
The training is done in person or via video call.
It will be followed up with two scheduled video calls, during which we check on the progress and answer any questions.
Your team will have unlimited access to us for questions via email after that.
The training consists of:
- How to set up the ad accounts on Google and Facebook
- How to choose audiences for your ads which will get results
- The best types of images and copy to use to get leads
- Ways to ensure your ads get the maximum reach and response
- How to structure your products and services as offers that drive sales
- How to create a long-term advertising campaign
- How to test ads properly to get the best results
Run-For-You Paid Ads
You can take the pressure out of online ads, and let us create and run them for you.
To do this, we will get to know your existing sales process, and your products and services.
We agree on your goals for your business, and how advertising can help you achieve them.
We then create a marketing strategy for your business. We create the ads and run the campaigns.
We provide this service on a retainer of between £300 and £1200 per month, depending on the quantity of ads.
Your advertising spend can be anything between £300 and £1500 a month, depending on your budget.
We will create the ads, monitor them daily, test different versions of ads until we find the most effective ads that generate the most leads or sales.
Case Study: Wood Fairy Carpentry
Wood Fairy is a family-run bespoke furniture business in southeast England. They service a local area within 50 miles of their business.
They used flyers and word-of-mouth to get new clients.
They had a Facebook page with many followers, which generated leads occasionally.
They were getting 1 to 3 new leads a week from their flyers and referrals.
We ran a Facebook Ad Campaign for them.
We tested two ads and quickly found one that got a good result. It was a Facebook Leads ad.
The ad required people to click on a button which took them to a form (on Facebook) in which they filled in their details, requesting that we call them back.
The leads were automatically placed on a grid, so we could easily track them.
Anyone filling in a lead form received a text stating we would be in touch soon. We phoned every lead. This resulted in a number of site visits and quotes being sent out over the following two months.
The ad ran on a budget of £20 per day. It ran for about 50 days altogether. We paused it occasionally, for a few days, when we had enough leads.
Here are the exact results from this advert campaign:
| Total Ad Spend: | £1004.87 |
| Number of people who saved the ad | 21 |
| Number of lead forms filled in | 313 |
| Number of sales | 22 |
| Average sale value | £4,400 |
Case Study: London Mode Beauty
London Mode Beauty took on advanced beauty treatments and needed to attract clients.
We ran Facebook Leads ads to attract clients to the high-ticket treatments.
The ads generated leads which we called and scheduled to come in for a consultation, and a percentage of these resulted in high-ticket sales.
The ads were run over a 15-month period and resulted in the following:
| Total Ad Spend: | £9054.90 |
| Number of lead forms filled in | 1272 |
| Total Sales | £55,846.22 |
Advertising Management Prices
Paid Ads Education
- 2 days of in-person training (at your premises or on video call).
- We train up to 3 people at the same time.
- Gain a full understanding of Facebook and Google Ads.
- We teach you how to set up ad accounts.
- We teach you the best images, videos and copy to use to get maximum reach and results.
- We teach you a number of techniques to use to increase the performance of your ads.
- Includes two follow-up video calls to advise on your ads and answer any questions.
- Your team will be able to email us any time with questions about paid ads, which will be answered within 24 hours.
Run-For-You Ads
- We meet with you in person or online and learn about your business goals and your sales process
- We create a marketing strategy to best serve your goals
- We create the needed ads on Google and/or Facebook
- We test variations of the ads to find the ads with the largest return on ad spend
- You cover the ad costs, which depends on your budget. It can be £200 a month or £1000 a month or higher.
- Our fee varies depending on the size of your business and on your advertising budget, but in many cases is £300 per month
- You can cancel any time
- We create new ads and campaigns regularly as long as you continue to use this service
Digital Marketing Request
Fill in your details and we’ll get back to you to discuss your online ad needs.
Giving us your details comes with no obligation – we’re happy to have a chat and answer all your questions.