Email Marketing for Small Business
Email marketing is very effective.
It is a way for small businesses to stay in touch with customers and generate repeat business.
When done well, simple email campaigns can build trust.
They keep your business fresh in the customer's mind. They encourage people to contact you when they need your services.
Why Email Marketing Works for Small Businesses
“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” — Zig Ziglar
Trust plays a huge role in sales.
People rarely buy from a business the first time they encounter it. Most customers need time to understand who you are and what you offer.
Email marketing is one of the most effective ways to build that trust.
Your emails allow potential customers to get to know your business.
They can see what you believe in, what you care about, and how you help solve the problems they face.
Over time, this builds familiarity and confidence in your expertise.
A well-planned email campaign, sent to people who have already shown interest in your services, can be incredibly powerful.
It keeps your business in their minds and helps turn interested prospects into paying clients.
Email Marketing Frequently Asked Questions
How often should a small business send emails?
Most small businesses benefit from sending emails once or twice per month, but it is completely acceptable to send emails once a week.
What email software should I use?
There are many options such as Mailchimp, MailerLite and others. The best choice depends on your business and audience.
Does email marketing still work?
Yes. Email remains one of the most effective digital marketing tools for building long-term customer relationships.
How We Help With Email Marketing
We help small businesses set up simple email marketing systems that keep customers informed and engaged.
This may include:
• choosing the right email software
• planning useful email content
• writing clear, engaging emails
• setting up automated email sequences
The goal is not to send more emails — it’s to send better ones.
Set Up on Email Marketing Software
We can set your company up on a professional email marketing package which has a monthly subscription. These start from around £17 a month.
Once set up, you add us as an administrator of your email account.
Welcome Emails
If you have an email list which is being added to regularly, we can write a series of five emails that introduce you to your audience, and which gradually builds trust over the email series.
We will automate this so that every time someone signs up to your mailing list, they are automatically sent the 5-email series over a specified time.
Weekly Newsletter Emails
If you want to keep your clients and prospects informed about your business, and don't want them to forget about you, it's a great idea to send a weekly email.
It could be a newsletter, or you could call it something else.
We will meet with you and come to know your business, and each week I will write and send a news email to your list. You would of course approve any email before I send it.
The advantage is the email will be well-written, and will keep your clients and prospects informed of your business.
These emails can also contain valuable advice for clients.
How We Help
With Email Marketing
How We Help With Email Marketing
We help small businesses set up simple email marketing systems that keep customers informed and engaged.
This may include:
• choosing the right email software
• planning useful email content
• writing clear, engaging emails
• setting up automated email sequences
The goal is not to send more emails — it’s to send better ones.
Set Up on Email Marketing Software
We can set your company up on a professional email marketing package which has a monthly subscription. These start from around £17 a month.
Once set up, you add us as an administrator of your email account.
Welcome Emails
If you have an email list which is being added to regularly, we can write a series of five emails that introduce you to your audience, and which gradually builds trust over the email series.
We will automate this so that every time someone signs up to your mailing list, they are automatically sent the 5-email series over a specified time.
Weekly Newsletter Emails
If you want to keep your clients and prospects informed about your business, and don't want them to forget about you, it's a great idea to send a weekly email.
It could be a newsletter, or you could call it something else.
We will meet with you and come to know your business, and each week I will write and send a news email to your list. You would of course approve any email before I send it.
The advantage is the email will be well-written, and will keep your clients and prospects informed of your business.
These emails can also contain valuable advice for clients.
Email Marketing Prices
Email Marketing Software
- We go over the different products available and recommend the one that's best for your business
- We sign you up for the one that suits your business best
- You add us as an administrator of your email account if needed.
Welcome Emails
- First we interview you and learn all about your business
- We plan out the content of 5 emails that introduce you and your business and build trust and confidence in you
- We write the emails using the right language and style to help build trust and confidence in you
- We put the emails into an automated system which is triggered every time someone new is added to your mailing list
- This is a one-off fee to create and set up the email series
- If you don't have an email management account we would first need to help you set one up (£50).
Weekly Emails
- We discuss your business with you, and we work out an agreed list of subjects that emails can cover
- Using the list we agree on, we write a newsletter-style email once a week and send it to your email list.
- You approve each email before we send it
- We continue this each month, one email per week.
- You can cancel any time
Email Marketing Software
- We go over the different products available and recommend the one that's best for your business
- We sign you up for the one that suits your business best
- You add us as an administrator of your email account if needed.
Welcome Emails
- First we interview you and learn all about your business
- We plan out the content of 5 emails that introduce you and your business and build trust and confidence in you
- We write the emails using the right language and style to help build trust and confidence in you
- We put the emails into an automated system which is triggered every time someone new is added to your mailing list
- This is a one-off fee to create and set up the email series
- If you don't have an email management account we would first need to help you set one up (£50).
Weekly Emails
- We discuss your business with you, and we work out an agreed list of subjects that emails can cover
- Using the list we agree on, we write a newsletter-style email once a week and send it to your email list.
- You approve each email before we send it
- We continue this each month, one email per week.
- You can cancel any time
Email Marketing Request
Fill in your details and we'll get back to you to discuss your email marketing needs.
Giving us your details comes with no obligation - we're happy to have a chat and answer all your questions.